Consumers' expectations in terms of suncare products present a number of challenges for formulators:
- Sensoriality: light to the touch, fresh and easy to apply, streak-free, non-greasy and invisible finish...
- High protection
- Maximum tolerance
- Performance equivalent to skincare products
- Practicality of use
- Ecofriendly
So what are the current trends and innovations in suncare?
Since January 2025, the new suncare products listed in COSMETIKWATCH® reflect dynamic innovation in this segment, with a diversity of galenic formulations and marketing positions:
- Ultra-light & invisible fluids, solid sticks, shimmering oils, hybrid sun serums, refreshing bi-phases, emollient creams, BB sticks, sun waters, self-tanning serums, tinted, anti-imperfection or anti-ageing skincare products...
- Thanks to COSMETIKWATCH®, you can access detailed product sheets (galenic formulation, INCI list, positioning, efficacy tests, claims, etc.) and real-time monitoring of product launches,
- For R&D, innovation or marketing teams, it's the ideal tool for staying at the cutting edge, saving time and innovating.
Want a sneak preview or to discuss it? Book a demo directly on the calendly link on our website