Eco-innovate: Without added water!

Eco-innovate: Without added water!
Published on 02/06/2024

Formulate a range of hair care products WITHOUT ADDED WATER!

For a longer-lasting hair ritual.

By replacing it with an exclusive blend of fermented botanicals: Rootbiomic Ferment™!

And claiming it as a multivitamin superfood designed for the fundamental well-being of ROOTS, SCALP and HAIR!

That's the message from this brand-new American hair brand THE ROOTIST, to be discovered in our COSMETIKWATCH® super database.

More details on their exclusive active ingredient Rootbiomic Ferment™ :

INCI: Lactobacillus/(Centella Asiatica/Coffee Seed/Ganoderma Lucidum/Hops/Panax Ginseng Root/Scutellaria Baicalensis Root) Extract/Pea Extract/Rice Seed Extract Ferment Filtrate.

Composed of 8 sustainably-sourced fermented botanicals: Centella asiatica, coffee seeds, Reishi mushroom, Hops, Ginseng Root, Skullcap Root, Pea Extract and rice seeds.

In the same spirit, look out for LOLAVIE, an American hair care brand created by Jennifer Aniston in 2021, which claims to use fermented bamboo water instead of water.