Creating a safe and effective eye care product is a complex challenge. This delicate area requires a particular approach, and formulations must meet specific constraints to guarantee optimal results without compromising safety.
Let's explore the constraints faced by formulators:
1- High skin sensitivity :
The skin around the eyes is naturally thinner and more delicate, making it more susceptible to irritation. The choice of ingredients and especially preservatives is a particularly important step.
2️- Sensoriality adapted:
Consumers expect textures that penetrate quickly while providing deep moisturization without greasy residue.
3- A high expectation of efficacy:
Everyone has different concerns, whether it's dark circles, puffiness, fine lines or dehydration. Formulations must be designed to specifically target these problems, while being versatile.
Take inspiration from the 3 CONTOUR DES YEUX launches in November 2023 referenced in the COSMETIKWATCH® database:
- A soothing, repairing, anti-scratch balm specially formulated for the fragile areas of the face and eye contour: a formula rich in dermatological active ingredients and an emollient phase.
- A rich, fragrance-free eye cream featuring ceramides to instantly soothe sensitive skin around the eyes and reinforce the damaged skin barrier.
- A brightening cream targeting dark circles, using turmeric extract combined with peptides and vitamin C.