What is a synaesthesia cosmetic?
- It's a product that speaks naturally to the consumer,
- It's a coherent product,
- It's a product whose color, fragrance, texture and packaging are consistent with the claimed active ingredient used,
- It's a product that brings a holistic experience to the consumer,
- It's a product that doesn't require a long marketing speech,
- It's a product that speaks for itself,
- It's a product that has every chance of becoming a BEST SELLER.
How do you develop a synaesthesia cosmetic?
This is where the art of formulation comes into play (I love my job).
Be pragmatic, creative, focus on the essentials and develop a coherent formula.
A recent example of synaesthesia cosmetics?
Today, let's analyze the "SUMO CITRUS - CLEANSING JELLY" cleansing gel from the American brand LOLI. :
- A star ingredient: SUMO CITRUS MANDARIN, rich in vitamin C,
- A galenic formulation like a fruit jelly to be removed with the finger,
- An orange color provided by Mandarin powder,
- A "real" fragrance thanks to Mandarin essential oil,
- An adapted sensoriality: Easy application and rinsing,
- Immediate effectiveness: Fresh, luminous, moisturized skin,
- A commitment to naturalness: Quality upcycled ingredients,
- Colorful, plastic-free packaging: an orange aluminum jar.
In the end, consumers were won over: Here are 2 reviews from the brand's website:
"I love using it as a mask! The gel-like texture is unlike anything I've tried, and it smells so pure, like it's straight from an orange! I have VERY sensitive skin and am very picky about the use of active ingredients or products in general. This product makes my skin feel luminous, fresh and gently exfoliated. Bravo! "
"Every time I use this product, I feel very refreshed - the scent is incredible and I look forward to my morning routine to use it! I will definitely buy this product again. "
Does this give you any ideas for future products?
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